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How To Use BROAD Match Keywords Like a Pro!

March 5, 2018 By Paid Search Podcast

Episode 94 is available in our episode archive.

Show Notes

Yes, you read that correctly. In this episode both Jason and Chris describe how they do in fact sometimes use pure broad match keywords in their client’s Google AdWords campaigns. No, we’re not talking modified broad, we are talking about pure broad keywords! But we’re also talking about using them responsibly and like a professional. Jason and Chris share why they’ve starting using more broad keywords, how they go about doing it with some very specific tips, and they also share some results they are getting from their broad keywords. We hope you enjoy the episode!

Do you use broad keywords? Let us know at the contact page and in the YouTube comments and we’ll share some listener feedback about broad keywords on the air.

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Similar Episodes:

  • Looking At A Google Ads Campaign With Medium Funnel Keywords (Episode 213)
  • 150: When We Don’t Follow Our Own Advice
  • The Current State of Keyword Match Types in Google Ads (Episode 191)
  • PSP 060: 5 AdWords Secrets That No One Talks About
  • Need More Keywords? Try Dynamic Search Ads (Episode 188)

Filed Under: Paid Search Podcast Tagged With: Episode 94

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