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Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we’re looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!
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- Reviewing Keyword Research Advice From 2016! Does It Hold Up? What’s Changed? (Episode 190)
- A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords (Episode 185)
- The Best Google Ads Q&A Show We’ve Ever Done! (Episode 189)
- Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns (Episode 193)
- Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments (Episode 195)