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This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!