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The Best, Worst, and Secret Columns in Google Ads (Episode 250)

March 4, 2021 By Paid Search Podcast

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Show Notes:

This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!

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Similar Episodes:

  • Competitive Metrics Columns (Episode 225)
  • PSP 050: Deep Dive on Data Columns In Google AdWords
  • Chris’s Favorite PPC Hacks (Episode 256)
  • Important Google Ads Updates
  • How We Think About & Test Automated Bidding Strategies (Episode 239)

Filed Under: Paid Search Podcast Tagged With: Data Columns

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