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The Paid Search Podcast

Weekly Podcast About Google Ads... New Episode Every Monday

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SKAGS

The 5 Rules of Keyword Quality (Episode 260)

June 30, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C … [Read more...] about The 5 Rules of Keyword Quality (Episode 260)

Filed Under: Paid Search Podcast Tagged With: keywords, SKAGS

135: The TRUTH About Single Keyword Ad Groups (SKAGS)

January 21, 2019 By Paid Search Podcast

SKAGS

SHOW NOTES PSP Archive PSP Insider Training Podcast Ask us a question. Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don't work as well as … [Read more...] about 135: The TRUTH About Single Keyword Ad Groups (SKAGS)

Filed Under: Paid Search Podcast Tagged With: SKAGS

PSP 056: Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups In Google AdWords (Great Debate)

May 22, 2017 By Paid Search Podcast

Episode 56 is available in our episode archive. Show Notes Ding! Ding! Ding! Here we go boys and girls, here we go. YES! Time for another GREAT DEBATE! Chris and Jason debate using SKAGS (single keyword ad groups) vs normal ad groups in Google AdWords. Enjoy! Please share … [Read more...] about PSP 056: Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups In Google AdWords (Great Debate)

Filed Under: Paid Search Podcast Tagged With: Great Debate, SKAGS

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