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The Paid Search Podcast

Weekly Podcast About Google Ads... New Episode Every Monday

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Important Information About Keyword Match Types That You Don’t Want To Miss (Episode 261)

July 8, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C … [Read more...] about Important Information About Keyword Match Types That You Don’t Want To Miss (Episode 261)

Filed Under: Paid Search Podcast Tagged With: keywords, match type, smart campaigns

The 5 Rules of Keyword Quality (Episode 260)

June 30, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C … [Read more...] about The 5 Rules of Keyword Quality (Episode 260)

Filed Under: Paid Search Podcast Tagged With: keywords, SKAGS

The 8 Types Of Keywords In Google Ads (Episode 249)

February 17, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening … [Read more...] about The 8 Types Of Keywords In Google Ads (Episode 249)

Filed Under: Paid Search Podcast Tagged With: keywords

The Last Q&A Of The Year! (Episode 244)

December 31, 2020 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner … [Read more...] about The Last Q&A Of The Year! (Episode 244)

Filed Under: Paid Search Podcast, PPC Questions And Answers Tagged With: Conversions, keyword match types, keywords, Q&A

How To Grow The Lazy Man Build After Launching (Episode 224)

August 4, 2020 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, … [Read more...] about How To Grow The Lazy Man Build After Launching (Episode 224)

Filed Under: Paid Search Podcast Tagged With: Bidding, google ads management, keywords

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