Episode 67 is available in our episode archive. Show Notes Ladies and gentleman, say YES, and then sit back and enjoy this GREAT DEBATE. This week Chris and Jason press their shirts, whiten their teeth, and take each other on in a political-style GREAT DEBATE to make the case … [Read more...] about PSP 067: Are Search Terms The Most Important Part Of A Google AdWords Campaign?
Episode 56 is available in our episode archive. Show Notes Ding! Ding! Ding! Here we go boys and girls, here we go. YES! Time for another GREAT DEBATE! Chris and Jason debate using SKAGS (single keyword ad groups) vs normal ad groups in Google AdWords. Enjoy! Please share … [Read more...] about PSP 056: Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups In Google AdWords (Great Debate)
Episode 48 is available in our episode archive. Episode Sponsor We thank BrandVerity for sponsoring this episode. Click here to get a free month of PPC monitoring! Show Notes Yes people, YES!!! It's that time again! It's time to put our dukes up and have a good old … [Read more...] about PSP 048: Bidding For Position 1 Versus Bidding For Lower Positions (Great Debate)
Episode 35 is available in our episode archive. On episode 35 of the Paid Search Podcast, Chris and Jason are back with volume two of The Great Debate series. Today's debate is whether you should send your AdWords traffic to dedicated landing pages or to the actual website of … [Read more...] about PSP 035: Landing Pages Versus Websites For AdWords Traffic (Great Debate, Vol 2)
Episode 29 is available in our episode archive. On episode 29 we have our first "Great Debate" where we debate whether or not you should advertise on your own brand name keywords. The guys debate it out and give solutions and reasons why and why not to advertise on your own … [Read more...] about PSP 029: Should You Advertise On Your Brand Keywords In AdWords?