The Paid Search Podcast

Weekly Podcast About Google Ads... New Episode Every Monday

automated bidding

Smart Campaigns – Advantages & Disadvantages (Episode 258)

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Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart … [Read more...] about Smart Campaigns – Advantages & Disadvantages (Episode 258)

Questions & Answers About Google Ads (Episode 251)

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Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not … [Read more...] about Questions & Answers About Google Ads (Episode 251)

How We Think About & Test Automated Bidding Strategies (Episode 239)

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Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run … [Read more...] about How We Think About & Test Automated Bidding Strategies (Episode 239)

Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020! (Episode 219)

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Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their … [Read more...] about Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020! (Episode 219)