We are proud to have Opteo as the Paid Search Podcast’s exclusive sponsor. Check the page below for more information on Opteo and how their app can help you manage Google Ads.
Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing work that drives conversions.
Opteo continuously monitors accounts for statistically significant patterns, when something comes up, Opteo suggests an improvement that can be pushed live to Google Ads in just a few seconds. Opteo also includes tools to help you monitor performance, track spending, create monthly reports, and get informative alerts whenever important changes happen.
For more information and a full list of features available in Opteo, click here.
60 DAY FREE TRIAL
Opteo is offering an exclusive 60 day free trial to Paid Search Podcast members. Instead of the usual 30 day trial, you’ll get 60 days to use Opteo completely free. Click here for more.
FROM THE OPTEO BLOG
Creative copywriting: lessons learned from top tech companies
In a PPC world dominated by statistics and data-driven analysis, good writing often goes overlooked. In this article, we take a look at some of the lessons we can learn from top tech companies, and how to gain a competitive advantage with great copy.
Putting the client first — a modern approach to Google Ads reporting
Complicated dashboards can leave clients feeling overwhelmed. In contrast, comment-driven reports that focus on communication can help build long-lasting client relationships. In this article, we share key principles for creating engaging and insightful reports that clients love.
Improvements explained: excluding search partner sites
In this post we share an analysis of search partner performance across thousands of accounts, how to manually optimise search partners in Google Ads, and an insight into some of the more advanced optimisation logic Opteo uses to generate improvements.