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PSP 067: Are Search Terms The Most Important Part Of A Google AdWords Campaign?

August 23, 2017 By Paid Search Podcast

Episode 67 is available in our episode archive.

Show Notes

Ladies and gentleman, say YES, and then sit back and enjoy this GREAT DEBATE. This week Chris and Jason press their shirts, whiten their teeth, and take each other on in a political-style GREAT DEBATE to make the case whether or not search terms are the most important part of a Google AdWords campaign.

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Similar Episodes:

  • PSP 063: Google AdWords Search Terms Case Study (Before and After Optimization)
  • The Importance Of Search Terms And Manual Bids
  • PSP 056: Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups In Google AdWords (Great Debate)
  • PSP 035: Landing Pages Versus Websites For AdWords Traffic (Great Debate, Vol 2)
  • PSP 048: Bidding For Position 1 Versus Bidding For Lower Positions (Great Debate)

Filed Under: Paid Search Podcast Tagged With: Great Debate, Search Terms

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