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Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This wee we’re looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.
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- The Current State of Keyword Match Types in Google Ads (Episode 191)
- Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns (Episode 193)
- The Best Google Ads Q&A Show We’ve Ever Done! (Episode 189)
- Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments (Episode 195)
- Are You Overmanaging Your Google Ads Search Campaign? (Episode 194)