Welcome the Paid Search Podcast PPC resources page. We created this list to be a go-to resource for all the books, websites, and products out there that can help you improve your pay per click and Google Ads campaigns. We hope you find this list useful.
Some of the following links are affiliate links, which means we will earn a small commission if you decide to make a purchase. The commission comes at no additional cost to you. We have used all of the following resources and think they can be useful for pay per click efforts, and that’s why we curated this list. Please don’t buy anything you don’t find useful or think would help you.
Get Better At Google Ads:
Advanced Google AdWords by Brad Geddes
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Marshall, Rhodes, and Todd
AdWords Help Center – The official AdWords help center is a great way to learn more about AdWords and improve your skills.
PSP Insider – Our training podcast on offering Google Ads management as a freelancer or agency.
Chris Schaeffer Training Videos – Google Ads training videos from Chris Schaeffer.
Rothman PPC Training Videos – Google Ads training videos from Jason Rothman.
Learn About Google:
In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
How Google Works by Eric Schmidt and Jonathan Rosenberg