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PSP 063: Google AdWords Search Terms Case Study (Before and After Optimization)

July 17, 2017 By Paid Search Podcast

Episode 63 is available in our episode archive.

Show Notes

Yes baby yes. On today’s Paid Search Podcast the boys breakdown a recent Rothman PPC AdWords case study. The case study shows what the search terms from a real life moving company’s AdWords account look like before and after a professional optimization. The difference is crystal clear and you can really see what kinds of search terms an amateur campaign gets compared to a professionally run campaign. We hope you enjoy this case study breakdown, and thanks for listening!

The referenced AdWords case study is here.

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Similar Episodes:

  • PSP 057: How to Segment Your Google AdWords Data
  • PSP 051: What You Need To Know About AdWords Reporting
  • PSP 042: Google AdWords Tips For Specifically B2C Campaigns
  • PSP 026: The Fastest Way To Set Up A Google AdWords Campaign
  • PSP 061: How to Set Up A Google AdWords Display Campaign For Awareness And Branding

Filed Under: Paid Search Podcast Tagged With: Case Study, Search Terms

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