Episode 58 is available in our episode archive.
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YES OH YES. Wow do we have a good one for you today. A few weeks ago Jason issued the Facebook Challenge and asked the PSP audience if there was anyone out there who was actually generating leads from Facebook. Not the fluffy impressions and brand awareness stuff, but actually solid leads, phone calls and lead forms being completed.
One of our listeners, David Shapiro, contacted us and said he had been using Facebook ads to generate leads and would be happy to share his Facebook advertising experience with us.
David and the guys talked about how Facebook targeting works, how the bidding works, and what strategies David is using to generate leads from Facebook ads. The guys also compare Google AdWords and Facebook advertising.
It was an interesting discussion, and we hope you enjoy it.
David’s website is davidshapiro.net.
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- PSP 030: An Introduction To Display Network Advertising On Google AdWords
- PSP 035: Landing Pages Versus Websites For AdWords Traffic (Great Debate, Vol 2)
- PSP 044: How To Make The Most Of A Small AdWords Budget