Episode 50 is available in our episode archive.
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Y + E + S = No. What? No. That equals YES. OKAY? On the 50th episode of the Paid Search Podcast Chris and Jason do a deep dive on the data columns that they use in Google AdWords. They go over the standard columns they always use and also cover some columns you might not be aware of. Good Google AdWords management is all about making decisions. And the quality of your decision making will be, in a large part, determined by what data you’re looking at. So using the correct data columns is a vital part of good AdWords management.
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