Episode 48 is available in our episode archive.
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Yes people, YES!!! It’s that time again! It’s time to put our dukes up and have a good old fashioned GREAT DEBATE!
On today’s episode of the Paid Search Podcast, Chris and Jason debate whether or not AdWords advertisers should bid aggressively for the number 1 position, or if they should go with a more conservative bidding strategy to go for positions 2 and 3.
The guys also answer a fan question about automation and whether or not it will put marketing agencies out of business. And they also preview next week’s show.
The guys did a companion After Show on YouTube where they broke down the debate and went over their personal opinions on position 1 versus positions 2 and 3.
That After Show can be found here.
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- PSP 029: Should You Advertise On Your Brand Keywords In AdWords?
- PSP 067: Are Search Terms The Most Important Part Of A Google AdWords Campaign?
- PSP 040: Live, In-Person AdWords Training