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Interesting Results From Two Google Ads Smart Campaigns (Episode 259)

May 21, 2021 By Paid Search Podcast

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Show Notes:

This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!

Search News:

A change to how Smart Bidding strategies are organized – https://support.google.com/google-ads/answer/10512715

YouTube:

Similar Episodes:

  • The 5 Rules of Keyword Quality (Episode 260)
  • Important Information About Keyword Match Types That You Don’t Want To Miss (Episode 261)
  • Smart Campaigns – Advantages & Disadvantages (Episode 258)
  • How to manage a large number of Google Ads accounts
  • The Most Common Questions We Get From New Google Ads Advertisers (Episode 262)

Filed Under: Paid Search Podcast Tagged With: B2B, B2C, smart campaigns

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