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Important Information About Keyword Match Types That You Don’t Want To Miss (Episode 261)

July 8, 2021 By Paid Search Podcast

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Show Notes:

This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!

About keyword matching options – https://support.google.com/google-ads/answer/7478529

Search News:

Google Ads Exact Match Loosened Up A Bit – https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html

YouTube:

Similar Episodes:

  • The 5 Rules of Keyword Quality (Episode 260)
  • Interesting Results From Two Google Ads Smart Campaigns (Episode 259)
  • Smart Campaigns – Advantages & Disadvantages (Episode 258)
  • It’s Time To Re-Think Keyword Match Types And Their Risk Levels (Episode 238)
  • How to manage a large number of Google Ads accounts

Filed Under: Paid Search Podcast Tagged With: keywords, match type, smart campaigns

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