Hi ya’ll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don’t even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!
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Google Tag Assistant – Tag Assistant Help
Rising Cost Per Click But I Didn’t Change My Bids – Rothman PPC
Use auction insights to compare performance – Google Ads Help
Stay ahead of the pack with the Competition tab in Bing – Bing Ads Blog