Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share … [Read more...] about Is ROAS The Gold Standard of Google Ads? (Episode 252)
Paid Search Podcast Episodes
Questions & Answers About Google Ads (Episode 251)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not … [Read more...] about Questions & Answers About Google Ads (Episode 251)
The Best, Worst, and Secret Columns in Google Ads (Episode 250)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually … [Read more...] about The Best, Worst, and Secret Columns in Google Ads (Episode 250)
The 8 Types Of Keywords In Google Ads (Episode 249)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening … [Read more...] about The 8 Types Of Keywords In Google Ads (Episode 249)
5 Assumptions About Ad Rank That Are No Longer Correct (Episode 248)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every … [Read more...] about 5 Assumptions About Ad Rank That Are No Longer Correct (Episode 248)