SHOW NOTES Back at it again with the number one Google Ads podcast! This week we're talking about the benefits of linking Google Ads and Google Analytics, and we cover lots of specific examples. Enjoy! EPISODE SPONSOR Get a free custom proposal from Directive … [Read more...] about Benefits of linking Google Ads and Analytics
Paid Search Podcast Episodes
How We Use The AdWords Editor
SHOW NOTES We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, … [Read more...] about How We Use The AdWords Editor
Time To Revisit Automatic Bidding Strategies In Google Ads
SHOW NOTES We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated … [Read more...] about Time To Revisit Automatic Bidding Strategies In Google Ads
Are You Doing Google Ads Correctly?
SHOW NOTES Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to … [Read more...] about Are You Doing Google Ads Correctly?
Dominate Call Only Ads On Google
SHOW NOTES Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening! Have You Heard Of Call-Only AdWords Ads? - Rothman … [Read more...] about Dominate Call Only Ads On Google
Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
SHOW NOTES Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on. Google Ads Help article about … [Read more...] about Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
4 Super Advanced Google Ads Tips
SHOW NOTES Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. … [Read more...] about 4 Super Advanced Google Ads Tips
Google Ads For Home And Auto Insurance Agents
SHOW NOTES Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign … [Read more...] about Google Ads For Home And Auto Insurance Agents
Important Google Ads Updates
SHOW NOTES Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google … [Read more...] about Important Google Ads Updates
How We Manage Manual Keyword Bids In Google Ads
SHOW NOTES We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we … [Read more...] about How We Manage Manual Keyword Bids In Google Ads