Episode 30 is available in our episode archive. On episode 30 of the PSP the guys introduce you to display network advertising on Google AdWords. They guys cover what display advertising is, the similarities and differences it has with search advertising, the different kinds … [Read more...] about PSP 030: An Introduction To Display Network Advertising On Google AdWords
Paid Search Podcast Episodes
Episode 29 is available in our episode archive. On episode 29 we have our first "Great Debate" where we debate whether or not you should advertise on your own brand name keywords. The guys debate it out and give solutions and reasons why and why not to advertise on your own … [Read more...] about PSP 029: Should You Advertise On Your Brand Keywords In AdWords?
Episode 28 is available in our episode archive. On episode 28 of the PSP Jason and Chris talk AdWords experiments. The guys cover what AdWords experiments are, why run them, how to run them, and what to do once you start getting results in. They also go over common pitfalls … [Read more...] about PSP 028: How To Set Up And Run AdWords Experiments
Episode 27 is available in our episode archive. Yes!!! In this episode of the PSP Chris and Jason go over why negative keywords are so important and all the various ways that they find negative keywords. You can send us your questions at our website, PaidSearchPodcast.com and … [Read more...] about PSP 027: How To Find Negative Keywords
Episode 26 is available in our episode archive. Need to quickly set up a Google AdWords campaign? We have the perfect solution for you. On this episode of the Paid Search Podcast we go over the fastest way to set up a Google AdWords campaign. You can see the corresponding … [Read more...] about PSP 026: The Fastest Way To Set Up A Google AdWords Campaign