Episode 32 is available in our episode archive. On episode 32 of the PSP the guys go over their first set of AdWords pro tips and hidden gems. The guys cover hidden gems in both the audiences you can target and also in the ad extensions. And they give real-life examples of how … [Read more...] about PSP 032: Google AdWords Pro Tips And Hidden Gems!!! – Part 1
Paid Search Podcast Episodes
Episode 31 is available in our episode archive. Demographic targeting for search advertising on Google AdWords is here! On episode 31 of the Paid Search Podcast the guys talk about where search demographic targeting is located in AdWords, how to interpret the data, and what … [Read more...] about PSP 031: Search Demographics On Google AdWords Is Here!!!
Episode 30 is available in our episode archive. On episode 30 of the PSP the guys introduce you to display network advertising on Google AdWords. They guys cover what display advertising is, the similarities and differences it has with search advertising, the different kinds … [Read more...] about PSP 030: An Introduction To Display Network Advertising On Google AdWords
Episode 29 is available in our episode archive. On episode 29 we have our first "Great Debate" where we debate whether or not you should advertise on your own brand name keywords. The guys debate it out and give solutions and reasons why and why not to advertise on your own … [Read more...] about PSP 029: Should You Advertise On Your Brand Keywords In AdWords?
Episode 28 is available in our episode archive. On episode 28 of the PSP Jason and Chris talk AdWords experiments. The guys cover what AdWords experiments are, why run them, how to run them, and what to do once you start getting results in. They also go over common pitfalls … [Read more...] about PSP 028: How To Set Up And Run AdWords Experiments