The Paid Search Podcast

Weekly Podcast About Google Ads... New Episode Every Monday

Paid Search Podcast Episodes

Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments (Episode 195)

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Please support our sponsors because they make the show possible! Free Opteo trial Show Notes: Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: click fraud and invalid clicks, testing ad copy, and when to make audience … [Read more...] about Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments (Episode 195)

Are You Overmanaging Your Google Ads Search Campaign? (Episode 194)

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Please support our sponsors because they make the show possible! Free Opteo trial Listen To Google Ads Strategy With Kyle Sulerud Show Notes: This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt … [Read more...] about Are You Overmanaging Your Google Ads Search Campaign? (Episode 194)

Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns (Episode 193)

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Please support our sponsors because they make the show possible! Free Opteo trial Show Notes: Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you … [Read more...] about Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns (Episode 193)

The Current State of Keyword Match Types in Google Ads (Episode 191)

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Please support our sponsors because they make the show possible! Free Opteo trial Four Free Lessons at Institute Show Notes: Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago … [Read more...] about The Current State of Keyword Match Types in Google Ads (Episode 191)