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The Paid Search Podcast

Weekly Podcast About Google Ads... New Episode Every Monday

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Paid Search Podcast Episodes

The 8 Types Of Keywords In Google Ads (Episode 249)

February 17, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening … [Read more...] about The 8 Types Of Keywords In Google Ads (Episode 249)

Filed Under: Paid Search Podcast Tagged With: keywords

5 Assumptions About Ad Rank That Are No Longer Correct (Episode 248)

February 11, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every … [Read more...] about 5 Assumptions About Ad Rank That Are No Longer Correct (Episode 248)

Filed Under: Paid Search Podcast Tagged With: ad rank

Google Ads Strategies For Beginners (Episode 247)

February 11, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level … [Read more...] about Google Ads Strategies For Beginners (Episode 247)

Filed Under: Paid Search Podcast Tagged With: google ads

Advanced Ways to Get More Traffic with Google Ads (Episode 246)

January 28, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using … [Read more...] about Advanced Ways to Get More Traffic with Google Ads (Episode 246)

Filed Under: Paid Search Podcast Tagged With: Broad Keywords, demographic targeting

The Correct Perspective For Google Ads Success (Episode 245)

January 19, 2021 By Paid Search Podcast

Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But … [Read more...] about The Correct Perspective For Google Ads Success (Episode 245)

Filed Under: Paid Search Podcast Tagged With: ad copy, landing pages

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