Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, … [Read more...] about Comparing Google Shopping Ads To Google Search Ads (Episode 254)
Paid Search Podcast Episodes
3 Rules To Make Manual Bidding Easier (Episode 253)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding … [Read more...] about 3 Rules To Make Manual Bidding Easier (Episode 253)
Is ROAS The Gold Standard of Google Ads? (Episode 252)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share … [Read more...] about Is ROAS The Gold Standard of Google Ads? (Episode 252)
Questions & Answers About Google Ads (Episode 251)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not … [Read more...] about Questions & Answers About Google Ads (Episode 251)
The Best, Worst, and Secret Columns in Google Ads (Episode 250)
Please support our sponsors because they make the show possible! Get Opteo for free for two months. Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually … [Read more...] about The Best, Worst, and Secret Columns in Google Ads (Episode 250)