The Paid Search Podcast

The Paid Search Podcast

PSP 071: The New AdWords User Interface Is Coming!!!

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Show Notes

The new Google AdWords user interface is coming! Currently the new user interface is being rolled out in beta mode, and this week Chris tells us about seven cool new features in the new user interface. There’s a lot to love in the new user interface, and we hope this episode gets you excited about it and more comfortable with the change.

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PSP 070: Answering Your AdWords Questions!!!

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Show Notes

Hello, yes? Yea, yes. The boys are back this week answering your AdWords questions. The guys answered questions about Google’s new Google Home Services and how they think it’ll affect AdWords, how often they use AdWords scripts, what business owners should expect to pay for AdWords management services, and they share a listener tip about the need for cautiousness when using the max conversions bidding strategy. Send in your questions on our website and we’ll answer on the next Q&A episode.

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And please leave us an iTunes review because the more reviews we have the more likely it is that we’ll move up in the iTunes rankings and be able to grow the show. Thanks for your support.

Article about Google Home Services – http://searchengineland.com/google-home-services-expands-philadelphia-279042

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PSP 069: Do You Know About Remarketing Lists For Search Ads?

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Show Notes

Yes, babe, yes. On today’s PSP Chris and Jason talk about remarketing lists for search ads (RLSA). RLSA is a cool feature of Google AdWords where you can run remarketing ads on the AdWords search network. The guys give plenty of RLSA tips, and Chris shares data from one of his RLSA campaigns that shows just how powerful an RLSA campaign can be. We hope you enjoy this episode, and thanks for listening.

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PSP 068: The Ultimate AdWords Management System

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Show Notes

Yes. No, like for real, yes. This is the episode you’ve all been waiting for. We’re constantly hearing from listeners who send in questions about “how to manage a Google AdWords campaign?” This is the episode for you. Whether you manage a small $1,000 a month campaign for your company or you are the in-house AdWords manager for a $1 million a month account, this management structure is all you need to effectively manage your AdWords campaigns.

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PSP 067: Are Search Terms The Most Important Part Of A Google AdWords Campaign?

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Show Notes

Ladies and gentleman, say YES, and then sit back and enjoy this GREAT DEBATE. This week Chris and Jason press their shirts, whiten their teeth, and take each other on in a political-style GREAT DEBATE to make the case whether or not search terms are the most important part of a Google AdWords campaign.

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