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Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign entirely. In this episode the guys talk about reasons why you shouldn’t turn off your campaign, and then they cover ways you can lower your spend temporarily without hurting your long-term results or ability to get your performance back to where it was before you lowered your spend. Lots of great strategy talk in this episode, and we hope you enjoy it. Thanks for listening and enjoy the episode!