Episode 116 is available in our episode archive.
Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on.
Google Ads Help article about demographic targeting – https://support.google.com/google-ads/answer/2580383
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- How to get in front of a high income audience on Google Ads
- PSP 031: Search Demographics On Google AdWords Is Here!!!
- Benefits of linking Google Ads and Analytics
- Use Google Ads filters to find amazing metrics and hidden data
- Reasons Why You’re Not Spending The Full Budget and How To Fix It (Episode 187)