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Time To Revisit Automatic Bidding Strategies In Google Ads

September 15, 2018 By Paid Search Podcast

SHOW NOTES

We talk about manual bidding in Google Ads all the time, and most often, that’s our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show.

There is no reason to manage bids manually – Search Engine Land

About Maximize clicks bidding – Google Ads Help

About Target CPA bidding – Google Ads Help

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Similar Episodes:

  • How We Think About & Test Automated Bidding Strategies (Episode 239)
  • Google Ads Q&A (Episode 226)
  • 150: When We Don’t Follow Our Own Advice
  • How We Manage Manual Keyword Bids In Google Ads
  • Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020! (Episode 219)

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