150: When We Don’t Follow Our Own Advice

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Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don’t follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you’re managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn’t be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you’ll learn when we:

• Turn on automated bidding
• Use SKAGS
• Use pure broad keywords
• Use the display network beyond remarketing
• Target competitor names as keywords
• Use one-word keywords

And we finish out the episode with a Paid Search Trivia question.