SHOW NOTES
Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don’t work as well as traditional themed ad groups, and we share an easy and quick way to transition out of SKAGS and into using themed ad groups. Enjoy the episode and thanks for listening!
Extending call and message reporting to more places – Google Ads Help
Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups – YouTube
Are SKAGS the Best Way to Setup an AdWords Campaign? – YouTube
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